Website Growth

Have you asked yourself recently “how’s my website doing?” Looking after a website can often be one of those things that takes you away from doing what you really love in your business. The great news for you is, here at Perspective Design, we love looking after websites so that you don’t have to!

By bringing us in to support your website, we can assess where your website is at and offer solutions on how to move it forward. We help your website become the best it can be, so that you can focus on the fun stuff!

So go on, find out…

Website Growth

1. Audit

When we become acquainted with your website there are a few things that we like to get our head around. We look through your website with a fine tooth comb so that we can see the full picture of your website and online presence. Here’s what we do…

Hosting

We check that your website is stored in the best place possible for optimum speed and performance.

Security & Malware

We scan for Malware and review the overall security of your website.

Backups

We investigate your current backup procedures, making sure they are in good working order.

Software Licensing

Websites use software and software needs updating. We check that your website software and plugins are up to date and ‘in with the latest.’

Performance

A performance test puts your website through the mill so that we can see its speed and capability.

Design

The better looking, the more attention you get! We look for any obvious problems with content and pick up on any design flaws - no matter how small.

When we’ve finished looking through your website, we let you know what the deal is. We relay our findings to you, with suggestions on how to improve it.

We know your website has potential and we want to help it get there!

Website Optimisation

2. Optimise

Bringing us on board means that we can help you get the very best out of your website. So here’s how we go about it.

We do what we can to help your website run at its fastest, increasing its performance. The faster the site, the faster people buy!

We move your site over to Flywheel for the best hosting. A smooth experience keeps your customers returning.

We put in place a new, top notch security certificate. This gives your customers confidence when making their purchase.

To help get the best out of your website, we pack it together as tightly as we can, optimising images by making the files smaller, so your website will run faster.

The final step involves keeping your website always running at its best. Repetition is time consuming, so we set up your website to automatically optimise itself weekly so that we can focus on your product and your sales!

3. Data Privacy (GDPR)

With the new Data Protection laws that have been brought about, we know that it is important for all businesses to fall in line.

Still not sure what this would involve? Here goes:

  • Security

  • Contact Forms

  • Cookies

  • Privacy Policy

  • Third Party Integrations

    e.g. Mailchimp

  • Data Breach Alerts

We go through your website, checking for compliance with Data Protection laws from which we make recommendations on how to get your website unto scratch.

GDPR Data Privacy

4. Analytics

When setting up or starting something new, it’s important to make sure it is in perfect working order. With Google Analytics, we often find that people see only basic results, as it hasn’t been set up correctly.

We know that sales data is crucial to your ever growing business, so we want you to get the best from it. By making sure that Google Analytics is installed properly, we can make sure that your eCommerce sales data is valid, so that you can use it to make improvements to your website.

We monitor every step in the check out process, to see where customers are dropping out of your sales funnel, giving you detailed data across the whole buying process.

Website Analytics
Conversion Rate Optimisation

5. Conversion Rate Optimisation

Now you’ve got the data from Google Analytics, we can go ahead with making improvements to your website to increase your number of sales.

By working with you, we can start the ongoing process to continually improve your checkout process. An easy time means an easy buy!

6. Consultancy

Many people like to be ‘in the know’ and we’re sure it’s the same for you with your website. We like to catch you up and keep you in the loop by reporting back to you about your website and its data. Not only do we give you the details, we also help you use that data to make those all important changes so that your business can continue to grow.

eCommerce Consultancy

Next Steps

Are you ready to take your business to the next level?

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