As a web designer dealing with mainly local businesses, it can sometimes to be difficult to explain the importance of SEO to our clients. Over the last few years we have helped local businesses to track their rankings, improve their on page SEO and help with link building.
Increasingly, our priorities are changing when it comes to SEO.
1. Start with the basics
In our very first client consultation, we will discuss keyword, the scope of the business and type of customers they are targeting. It is vital to know your target market before you think about structuring the content. In a recent keynote at Wordcamp NL by Joost de Valk, he discusses the importance of telling the story of the brand. This is key to relating to your customers.