The traditional web design process is broken
Let's face it, website redesigns are frustrating. The high risk and unpredictable results can cause you a headache and projects often run late and over-budget. That's why we have implemented Growth Driven Design for all of our website projects.
Growth Driven Design is a smarter approach to web design that eliminates all of the headaches and drives better results using real data. If you want your company website to launch quicker, on-time and on-budget then let's build you a website that's based on a smarter approach.
How Growth Driven Design Works
Growth Driven Design is an agile process which leads to a more effective website strategy and greater Return On Investment (ROI). It is also the perfect foundation for inbound marketing.
Successful websites begin with a focused growth strategy. Our goal in the strategic stage is to develop an empathetic understanding of your audience's world and how the website can solve problems along their journey.
- Prioritised goals and objectives
- Definition of success
- Clear Objectives
- Customer Focussed
- Identify Buyer Personas
- Plan the buyer journey
- Ready to execute
2. Launch Pad Website
Your Launch Pad website is launched quickly and serves as the foundation for future optimisation. The goal of the Launch Pad website is to build a website that looks and performs better than what you have today, but is not your final product. Your Launch Pad is the foundation from which you collect real-user date and optimise.
- Page Plans
- Rapid Prototypes
- Design Sprints
- Page Migrations
- Quality Control
- Refined for SEO
- User Focussed
3. Continuous Improvement
Peak performing websites are not built overnight. Optimal performance comes through data-driven optimisations. Traditional ‘launch it & leave it’ website builds can never reach the level of performance of a Growth Driven Design website because refinement is where performance is achieved.
The Continuous Improvement stage is broken down into monthly sprint cycles. Each month we work through a cycle of actions to make results driven changes to the website