Branding goes way beyond just a logo or graphic element.
When you talk about your brand, you are talking about your entire customer experience. This includes your logo, your website, your social media, the way you answer the phone and the way your customers experience your staff. It’s a huge area to consider – but get it right and you have strong foundations for any business.
A good brand can only happen through careful, strategic and systematic planning. We will help you to plan and implement a clear brand strategy for your business.
Our branding service is designed to help you create a clear vision for your business, which will underpin all of your business decision making.
We collaborate with you to prepare detailed buyer personas for each of the key target customers. Producing buyer persona documentation helps identify who you are targeting and how you intend to reach your audience.
We consult with your marketing team to support the development of a unique brand identity for your business, specifically targeting the ideal customers identified.
We produce a brand style guide document, which can be used as the basis for all of your marketing and design tasks. Your brand style documentation will include logo design along with font, colour and style recommendations. This package can also be tailored to suit your needs, including a full website redesign and the creation of any formal business documents, such as business cards, letterheads and also any promotional material such as stationary and gifts for clients.