Wolds Gardening is a new garden maintenance company, which started in 2017. Wolds Gardening did not have a website or any promotional material. They needed to create a website and branded marketing material to align with the goals of the business and their target audience. Mark Egan approached Perspective Design to design and develop a new website and create promotional material for the business.
At the start of this project we helped Wolds Gardening to create clear ‘buyer personas’ for their ideal customers. Using this information we created a detailed strategy to target their ideal clients. We were then able to target our efforts into attracting the right customers to the business.
We created a set of brand guidelines for the business, along with a Logo design, Flyers and designs for the company vehicles.
As fast customer communication was a key strategy to the business, we focussed our efforts on creating a website that integrated into the Hubspot CRM (Customer Relationship Management) platform, allowing for a seamless transition between website requests and the sales team.
We were also able to offer an ongoing support package to Wolds Gardening through our WordPress Care Plans, so that we could help them to manage their online presence whilst they focussed on what they do best; making gardens beautiful!
As part of the ongoing support package, we have worked with Wolds Gardening to help them increase their local search presence through a targeted local SEO campaign.
Wolds Gardening have now established themselves within the local area and have secured a number of new contracts as a direct result of both the branding work and their new website. Their local search presence has improved and they are seeing a steady increase in search traffic to their site.
Here is what Mark had to say about the project:
Excellent quality website built by James. Great value for money. Works very well with you and is careful to put together something that really suits but also encourages excellent and pertinent ideas for a modern website. Then maintains this with high standards securely and safely. – Mark Egan
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