The Business Generation Group, Grimsby (the BGG) was formed in 2005 and are the longest running networking group in the area. They exist so that like minded business people can meet through networking, to increase their business potential. Only one person from each type of business trade or profession is allowed to be a member at any one time. Members can then pass referrals to trusted and respected fellow members with confidence.
The BGG asked us to design them a new website, to replace the existing one, which looked dated and was ineffective. It did not meet the requirements of the group and did not produce the desired results.
We designed and developed a new website for the BGG. The design was created with the aim of showcasing the unique benefits of joining the group. We worked closely with the group members to put together a design that would allow for a simple joining process.
Making the joining process smooth and simple, we placed clear calls to action to encourage not only new members, but also visitors to the group.
As the BGG permits only one member from each profession or business area, we created a clear members section, which can be easily and regularly updated. This helps the BGG’s aim as a networking group to pass on referrals to trusted members.
Demonstrating the active nature of the group was also a must! So, we designed the site with an easy to find and read ‘news and events section.’ This was to raise the profile of the group and to best present the latest presentations to the group. Creating this page would also allow for the for celebration of news articles about the businesses represented in the BGG.
Since launching the website, the BGG is seeing steady, continual growth, with new members joining each month.
We have also been able to provide training to the group, so that they can easily manage website content changes themselves.
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