In this detailed guide ‘Ultimate Guide to Creating an Ecommerce Business’, we’ve explained how you can use ‘The Four Ps of eCommerce’ to create a sustainable and profitable online business.
Whether you’re brand new to business, looking to start selling online or you want to maximise your growth, you can use the knowledge you’ve gained here to grow your sales, grow your brand and grow your business.
Here’s a quick recap of some of the key takeaways from the guide.
We kickstarted our Ultimate Guide to Creating an Ecommerce Business by looking at one of the most fundamental points of selling online; planning your business.
Effective planning will help you save yourself valuable time and money. By understanding what your potential customers want, you'll stand a much greater chance of building a successful and sustainable online business.
First, we encouraged you to consider important details such as what you’ll sell, who might buy your product and how you might deliver your product into their hands.
Figuring out your pricing can be tricky, so next we looked at how much you should charge, how you can get paid and what you should consider when pricing.
We also looked at how you can make your order fulfilment process work best for your business and shared a few helpful tips that could make the unboxing experience better. Finally, we considered whether you should stick to your own website or sell on other sites like Etsy, eBay or Amazon.
After you’ve laid your foundations, you can start pulling everything together and start making your business dreams a reality.
In this next section of the guide, we explained how you can start putting your plans into action and create your online business.
We looked at some of the basics of selling online including stock management, order fulfilment and label printing and included easy-to-follow steps that can help you do this efficiently and professionally from day one.
We also touched on packaging materials and how to figure out the right packing for your product so that it looks fantastic whilst also doing its job of protecting what’s inside.
Next, we turned our attention to the technical side of things, explaining the basics of setting up shop and opening to the public.
We covered what you need to know about domain names, hosting and creating a strong brand image that will help you stand out.
We shared a few pointers that can help you narrow down which online software or platform you should use (including WooCommerce, Shopify and so on).
Finally, we rounded off by explaining why it’s so important to get reviews and how they can make a difference to the success of your business.
There’s no point going to all the effort of starting your business and building your eCommerce site if you’re not going to tell people about it.
That’s why we put the icing on the selling online cake by explaining how you can use digital technology to tell the world about your business and attract new customers.
We explained the differences between paid search and organic search, showed you why social media and email marketing are so important and then finished off by sharing a few pro tips that can help convert those more casual visitors into customers.