Optimising conversion rates is key to making your eCommerce business flourish. Without CRO (conversion rate optimisation) you can have all the traffic in the world, but little to no leads.
Conversion rate optimisation is the process of making sure you are doing all you can to turn website visitors into valuable customers. This includes optimising the website overall, using real-time analytics, clever design and psychological elements.
The smallest of tweaks can make a huge differences in conversion rates, ASOS for example increased their conversion rate by 50%, just by simply adding an option for their customers to be able to checkout as guests!