As a business owner, time is money. But, like money, finding more of it can be a struggle. Cutting corners where you can frees you up to focus on more important parts of your business. Finding the right places to cut corners is challenge, but content curation is a good place to start. It saves […]
eBay, a name that is synonymous with buying and selling almost anything, be that a lock of Justin Beiber’s hair or a New Car, eBay has it all.
Pierre Omidyar launched the little e-commerce company back in 1995, from there it has grown into what we know it as now, a well known, reputable company making a revenue of over $8.97 billion in sales, and still growing. eBay is a good example of why it’s so important to always think like a big business, even if you are only just starting out.
This is the seventh and final episode in our series on creating a great blog. Today we will be looking at the tools and techniques to publicise content. In the last episode I talked about how to write great content.
This is the sixth episode in our series on creating a great blog. In this episode we will address how to write great content for your blog posts. In the last episode I talked about the importance of choosing your keywords. If you are keeping up with the articles you will now have a list of blog posts with targeted keywords for each one. If not, then why not go back and complete the keyword research first.
Write Great Content
Writing great content takes time. Expect to take 2-3 hours to create a detailed and well written post. Some articles may be quicker and some may take longer. In this article we will go through the key areas that you need to address in your blog.
This is the fifth episode in our series on creating a great blog. Today we are going to look at choosing keywords for your blog posts. In the last episode, I talked about the importance of understanding your buyer’s pain points. If you are keeping up with the articles, you will now have a list of blog posts with dates to be working on.
Choose Your Keywords Carefully
In this article we will take your existing list of blog posts and decide which keywords are going to be targeted in the content. You are going to need your list of post ideas.
This is the fourth episode in our series on creating a great blog. Today we are going to be looking at our buyer pain points. In the last episode, I talked about the importance of long term planning. If you are keeping up with the articles you will now have a list of blog posts with dates to be working on.
Before we get any further with creating our individual blog posts, I wanted to take a few minutes to talk about one vital area that we need to address – buyer pain points.
A pain point is something that is stopping your buyer to make a decision about a product. It is vital that you know what these are so you can talk directly about them. In the first part of this series you were asked to think of common objections that buyers may have about your product.