All You Need to Know About eBay (Infographic)

eBay, a name that is synonymous with buying and selling almost anything, be that a lock of Justin Beiber’s hair or a New Car, eBay has it all.

Pierre Omidyar launched the little e-commerce company back in 1995, from there it has grown into what we know it as now, a well known, reputable company making a revenue of over $8.97 billion in sales, and still growing. eBay is a good example of why it’s so important to always think like a big business, even if you are only just starting out.

How To Create A Great Blog Post – Part 6: Write Great Content

This is the sixth episode in our series on creating a great blog. In this episode we will address how to write great content for your blog posts. In the last episode I talked about the importance of choosing your keywords. If you are keeping up with the articles you will now have a list of blog posts with targeted keywords for each one. If not, then why not go back and complete the keyword research first.

Write Great Content
Writing great content takes time. Expect to take 2-3 hours to create a detailed and well written post. Some articles may be quicker and some may take longer. In this article we will go through the key areas that you need to address in your blog.

How To Create A Great Blog – Part 5: Choosing Keywords

This is the fifth episode in our series on creating a great blog. Today we are going to look at choosing keywords for your blog posts. In the last episode, I talked about the importance of understanding your buyer’s pain points. If you are keeping up with the articles, you will now have a list of blog posts with dates to be working on.

Choose Your Keywords Carefully
In this article we will take your existing list of blog posts and decide which keywords are going to be targeted in the content. You are going to need your list of post ideas.

How To Create A Great Blog – Part 4: Buyer Pain Points

This is the fourth episode in our series on creating a great blog. Today we are going to be looking at our buyer pain points. In the last episode, I talked about the importance of long term planning. If you are keeping up with the articles you will now have a list of blog posts with dates to be working on.

Before we get any further with creating our individual blog posts, I wanted to take a few minutes to talk about one vital area that we need to address – buyer pain points.

A pain point is something that is stopping your buyer to make a decision about a product. It is vital that you know what these are so you can talk directly about them. In the first part of this series you were asked to think of common objections that buyers may have about your product.

How To Create A Great Blog – Part 3: Long Term Blogging Strategy

This is the third episode in our series on creating a great blog. In the last episode I talked about the importance of understanding your buyer persona’s problems and then addressing those problems through targeted blog posts that offer valuable information for your buyers. If you are keeping up with the articles you will now have a list of problems that your customers are facing.

Create A Long Term Strategy To Target Your Ideal Customer

So let’s take another look at the buyers journey. The 3 stages are Awareness, Consideration and Decision.

Awareness – In this stage, the buyer has a problem and doesn’t know how to solve it. They may start by searching for the problem they have.

Consideration – In this stage of the buyer journey, they may now be aware of your brand through their searches and are now looking to evaluate all of the different options. This is where you could compare products and solutions for the buyer.

Decision – In the decision stage, buyers are now looking to find out as much as they can about what your business has to offer. This is where you can really sell your product or service.

How To Create A Great Blog – Part 2: Understand your buyer problems

This is the second episode in our series on creating a great blog. In this article we will look at how to identify your buyer problems and how that will help us to plan effective content. In the last episode I talked about 7 steps to take to ensure that your blog succeeds. I also talked about the importance of getting to know your customers and how to create a buyer persona for your customer types.

To be able to effectively communicate with your buyer, you need to understand the buyer journey. This is the sequence of stages that your customers go through when they engage with your brand. The buyer journey is separated into three stages.

Awareness – In this stage, the buyer has a problem and doesn’t know how to solve it. They may start by searching for the problem they have.

Consideration – In this stage of the buyer journey, they may now be aware of your brand through their searches and are now looking to evaluate all of the different options. This is where you could compare products and solutions for the buyer.

Decision – In the decision stage, buyers are now looking to find out as much as they can about what your business has to offer. This is where you can really sell your product or service.

How To Create a Great Blog – Part 1: Get To Know Your Customers

Over the next few weeks, I would like to share with you some essential tips to setting up a new, customer driven, effective and great blog for your business. In today’s article I’d like to give you an overview of how we plan an effective blogging strategy for our clients and give you some great tips for effectively communicating with your customers.

To create a great blog that is able to effectively communicate with your customers, you need to know them. You will need to understand not only their buying habits but their characteristics, how they think, how they research a problem and how they solve problems. We don’t want to deal with everyone, so we need to be thinking about our ideal customers.

4 Ways You Will Be More Awesome Through Inbound Marketing

So, I’ll keep this quite short for you. Here are 4 ways that you will be more awesome through a great inbound marketing strategy.

1. You will get the right customers visiting your website!
Are you tired of answering the same questions and dealing with customers that don’t really understand your brand or services? Do you have a lot of enquiries at the wrong price point or people asking for discounts? Do you find that people ask for services that you don’t offer. I’ll let you into a little secret…

“You’ve only got yourself to blame!”

Now that sounds a bit harsh so let me put it another way….

The sort of clients your business is attracting is down to how you are currently marketing your business. If you’re getting the wrong people to your website, it is because you’ve sailed off course and need to get your marketing strategy aligned with your business goals and your ideal customers. Building solid customer personas and marketing your business specifically at your ideal client will help to ensure that the right client gets to you. Okay, so there is more to it that that but you get the idea!

What I Learned From The Hubspot Inbound Marketing Course

So having recently completed the Hubspot Academy Inbound Marketing Course, I wanted to share a few inbound marketing strategies that will really help you with your business.

1. Create Meaningful Content
Sounds obvious right? If you want to draw in people to your website you need to create something that they will want to read. Yep. But do you know who your content is aimed at?

Start by thoroughly understanding who your target audience is. Think about your ideal customer and put together a ‘Buyer Persona’ to help you understand who they are and what they are interested in. You might start with a single buyer persona or you might need more than one. If you sell a range of products, are they aimed at different people? If so create a buyer persona for each product.

Boost your social media engagement with these 3 #hashtag tips

If you are trying to engage with your customers on social media, it is important to create meaningful content that is worth sharing. But how do you know if people are actually viewing your posts? Here is a quick guide to using hashtags in your social media posts to boost engagement.

It’s a common misconception that just adding more and more posts will help you to gain new followers and shares, but there is a lot more to it than that.

Here are 3 top tips for using hashtags in your posts:

1. Add a hashtag
Yep, we’ll start with the obvious. You are going to need to start adding hashtags to your posts. If you don’t know what a hashtag is, just put a hash symbol ‘#’ followed by a word or phrase (without any spaces). Hashtags allow users to search through millions of posts to find the information they are looking for. In fact, posts with a hashtag bring double the engagement of those without.

5 Things You Can Fix On Your Website In The Next Week To Improve Your Business

We have had some great feedback over the past few days about our recent articles on how to effectively develop your website.

Lots of small business owners, like yourself, are looking for the big-ticket items that can get them some fast gains with their website. So instead of answering the same questions over and over again, we decided to put together this little e-book with our top five tips. Just fill in your details below to access the free eBook.

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