So having recently completed the Hubspot Academy Inbound Marketing Course, I wanted to share a few inbound marketing strategies that will really help you with your business.
1. Create Meaningful Content
Sounds obvious right? If you want to draw in people to your website you need to create something that they will want to read. Yep. But do you know who your content is aimed at?
Start by thoroughly understanding who your target audience is. Think about your ideal customer and put together a ‘Buyer Persona’ to help you understand who they are and what they are interested in. You might start with a single buyer persona or you might need more than one. If you sell a range of products, are they aimed at different people? If so create a buyer persona for each product.