This is the third episode in our series on creating a great blog. In the last episode I talked about the importance of understanding your buyer persona’s problems and then addressing those problems through targeted blog posts that offer valuable information for your buyers. If you are keeping up with the articles you will now have a list of problems that your customers are facing.
Create A Long Term Strategy To Target Your Ideal Customer
So let’s take another look at the buyers journey. The 3 stages are Awareness, Consideration and Decision.
Awareness – In this stage, the buyer has a problem and doesn’t know how to solve it. They may start by searching for the problem they have.
Consideration – In this stage of the buyer journey, they may now be aware of your brand through their searches and are now looking to evaluate all of the different options. This is where you could compare products and solutions for the buyer.
Decision – In the decision stage, buyers are now looking to find out as much as they can about what your business has to offer. This is where you can really sell your product or service.