69 Facts You Need to Know About WooCommerce (Infographic)

If you have a Wordpress site for eCommerce then chances are you are probably already using WooCommerce, covering over 42% of all eCommerce sites it’s quite easy to see why.

WooCommerce is a free open source plug-in with an infinite amount of options and possibilities, ranging from simple shops to massive brands such as All Blacks, making it extremely versatile. WooCommerce supports a wide range of options for payment solutions so you’re never tied down to one single option like other alternatives, making it very easy to configure WooCommerce to best fit the needs of your site.

All You Need to Know About eBay (Infographic)

eBay, a name that is synonymous with buying and selling almost anything, be that a lock of Justin Beiber’s hair or a New Car, eBay has it all.

Pierre Omidyar launched the little e-commerce company back in 1995, from there it has grown into what we know it as now, a well known, reputable company making a revenue of over $8.97 billion in sales, and still growing. eBay is a good example of why it’s so important to always think like a big business, even if you are only just starting out.

Optimising Conversion Rates for eCommerce: 46 Clever Hacks

Optimising conversion rates is key to making your eCommerce business flourish. Without CRO (conversion rate optimisation) you can have all the traffic in the world, but little to no leads.

Conversion rate optimisation is the process of making sure you are doing all you can to turn website visitors into valuable customers. This includes optimising the website overall, using real-time analytics, clever design and psychological elements.

The smallest of tweaks can make a huge differences in conversion rates, ASOS for example increased their conversion rate by 50%, just by simply adding an option for their customers to be able to checkout as guests!

Our 8 Favourite Free WordPress Plugins for eCommerce Websites

This is the second episode in our series of how to launch an eCommerce website in a day. In this episode we will be talking about our choice of free plugins that we recommend for creating an eCommerce website in Wordpress.

1. WooCommerce eCommerce Platform
There are a number of different eCommerce plugins for Wordpress and some great articles about which eCommerce plugin you should choose. We won’t get into that today – all I will say is that we decided to go with WooCommerce for all of our eCommerce sites. Some developers would choose a plugin based on the use case, but you are going to need to invest a lot of time into really getting to know your chosen platform. So I would say choose one and stick with it so you really know how it works.

GDPR Compliance Statement

The European Union has taken a monumental step in protecting the fundamental right to privacy for every EU resident with the General Data Protection Regulation (GDPR) which will be effective from May 25, 2018. Simply put, EU residents will now have greater say over what, how, why, where, and when their personal data is used, processed, or disposed. This rule clarifies how the EU personal data laws apply even beyond the borders of the EU. Any organisation that works with EU residents’ personal data in any manner, irrespective of location, has obligations to protect the data. Perspective Design is well aware of its role in providing the right tools and processes to support its users and customers meet their GDPR mandates.

How To Launch An eCommerce Website In A Day

How It Began
Back in January, we set ourselves the challenge of launching a fully functioning eCommerce website in a day!

We documented the whole process across 35 screen capture videos so that we can help other people to launch their own eCommerce website following our best practices along the way.

Free eCommerce website with 6 months website care plan – worth £2522

We are pleased to announce that we will be running an exclusive competition for visitors to the Business Hive Live event at Grimsby Auditorium on 3rd October 2017.

Do you have a retail business but are thinking about expanding your business online? We will be offering a competition to win a free eCommerce website for your business. This is the highest value promotion we have ever offered and will only be available to visitors on the day of the event.

All you need to do to enter is come and speak to us at our stand in the Tech Lounge.

Is your website mobile friendly? A beginners guide

In case you missed the news, Google have made some big changes to their search algorithms for 2017. This gives us a lot of things to be thinking about to keep our websites up to date and working well. Let’s have a quick look at what it means for your website to be mobile friendly and what you can do to check if your website is up to scratch.

What Does Mobile Friendly Actually Mean?
Mobile friendly simply means that your website is easy to view on a mobile device. That could be a mobile phone or tablet computer. This is not a new concept and ‘responsive’ websites have been around for a number of years. This means that when you view a website on a mobile device, the fonts change size and the layout adapts to the screen to make the content easy to read. There is also the issues of the menu; A standard navigation menu doesn’t work well on a mobile. Neither does an over the top homepage with complicated navigation options. That’s why you’ll see most website adopting a ‘hamburger’ style menu icon on mobile (the 3 lines that you click on to make the menu pop out from the side or top of the mobile screen!)

How To Create A Great Blog Post – Part 6: Write Great Content

This is the sixth episode in our series on creating a great blog. In this episode we will address how to write great content for your blog posts. In the last episode I talked about the importance of choosing your keywords. If you are keeping up with the articles you will now have a list of blog posts with targeted keywords for each one. If not, then why not go back and complete the keyword research first.

Write Great Content
Writing great content takes time. Expect to take 2-3 hours to create a detailed and well written post. Some articles may be quicker and some may take longer. In this article we will go through the key areas that you need to address in your blog.

How To Create A Great Blog – Part 5: Choosing Keywords

This is the fifth episode in our series on creating a great blog. Today we are going to look at choosing keywords for your blog posts. In the last episode, I talked about the importance of understanding your buyer’s pain points. If you are keeping up with the articles, you will now have a list of blog posts with dates to be working on.

Choose Your Keywords Carefully
In this article we will take your existing list of blog posts and decide which keywords are going to be targeted in the content. You are going to need your list of post ideas.

How To Create A Great Blog – Part 4: Buyer Pain Points

This is the fourth episode in our series on creating a great blog. Today we are going to be looking at our buyer pain points. In the last episode, I talked about the importance of long term planning. If you are keeping up with the articles you will now have a list of blog posts with dates to be working on.

Before we get any further with creating our individual blog posts, I wanted to take a few minutes to talk about one vital area that we need to address – buyer pain points.

A pain point is something that is stopping your buyer to make a decision about a product. It is vital that you know what these are so you can talk directly about them. In the first part of this series you were asked to think of common objections that buyers may have about your product.

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