Our 8 Favourite Free WordPress Plugins for eCommerce Websites

This is the second episode in our series of how to launch an eCommerce website in a day. In this episode we will be talking about our choice of free plugins that we recommend for creating an eCommerce website in Wordpress.

1. WooCommerce eCommerce Platform
There are a number of different eCommerce plugins for Wordpress and some great articles about which eCommerce plugin you should choose. We won’t get into that today – all I will say is that we decided to go with WooCommerce for all of our eCommerce sites. Some developers would choose a plugin based on the use case, but you are going to need to invest a lot of time into really getting to know your chosen platform. So I would say choose one and stick with it so you really know how it works.

GDPR Compliance Statement

Introduction
The European Union has taken a monumental step in protecting the fundamental right to privacy for every EU resident with the General Data Protection Regulation (GDPR) which will be effective from May 25, 2018. Simply put, EU residents will now have greater say over what, how, why, where, and when their personal data is used, processed, or disposed. This rule clarifies how the EU personal data laws apply even beyond the borders of the EU. Any organisation that works with EU residents’ personal data in any manner, irrespective of location, has obligations to protect the data. Perspective Design is well aware of its role in providing the right tools and processes to support its users and customers meet their GDPR mandates.

How To Launch An eCommerce Website In A Day

How It Began
Back in January, we set ourselves the challenge of launching a fully functioning eCommerce website in a day!

We documented the whole process across 35 screen capture videos so that we can help other people to launch their own eCommerce website following our best practices along the way.

Free eCommerce website with 6 months website care plan – worth £2522

We are pleased to announce that we will be running an exclusive competition for visitors to the Business Hive Live event at Grimsby Auditorium on 3rd October 2017.

Do you have a retail business but are thinking about expanding your business online? We will be offering a competition to win a free eCommerce website for your business. This is the highest value promotion we have ever offered and will only be available to visitors on the day of the event.

All you need to do to enter is come and speak to us at our stand in the Tech Lounge.

Is your website mobile friendly? A beginners guide

In case you missed the news, Google have made some big changes to their search algorithms for 2017. This gives us a lot of things to be thinking about to keep our websites up to date and working well. Let’s have a quick look at what it means for your website to be mobile friendly and what you can do to check if your website is up to scratch.

What Does Mobile Friendly Actually Mean?
Mobile friendly simply means that your website is easy to view on a mobile device. That could be a mobile phone or tablet computer. This is not a new concept and ‘responsive’ websites have been around for a number of years. This means that when you view a website on a mobile device, the fonts change size and the layout adapts to the screen to make the content easy to read. There is also the issues of the menu; A standard navigation menu doesn’t work well on a mobile. Neither does an over the top homepage with complicated navigation options. That’s why you’ll see most website adopting a ‘hamburger’ style menu icon on mobile (the 3 lines that you click on to make the menu pop out from the side or top of the mobile screen!)

How To Create A Great Blog Post – Part 6: Write Great Content

This is the sixth episode in our series on creating a great blog. In this episode we will address how to write great content for your blog posts. In the last episode I talked about the importance of choosing your keywords. If you are keeping up with the articles you will now have a list of blog posts with targeted keywords for each one. If not, then why not go back and complete the keyword research first.

Write Great Content
Writing great content takes time. Expect to take 2-3 hours to create a detailed and well written post. Some articles may be quicker and some may take longer. In this article we will go through the key areas that you need to address in your blog.

How To Create A Great Blog – Part 5: Choosing Keywords

This is the fifth episode in our series on creating a great blog. Today we are going to look at choosing keywords for your blog posts. In the last episode, I talked about the importance of understanding your buyer’s pain points. If you are keeping up with the articles, you will now have a list of blog posts with dates to be working on.

Choose Your Keywords Carefully
In this article we will take your existing list of blog posts and decide which keywords are going to be targeted in the content. You are going to need your list of post ideas.

How To Create A Great Blog – Part 4: Buyer Pain Points

This is the fourth episode in our series on creating a great blog. Today we are going to be looking at our buyer pain points. In the last episode, I talked about the importance of long term planning. If you are keeping up with the articles you will now have a list of blog posts with dates to be working on.

Before we get any further with creating our individual blog posts, I wanted to take a few minutes to talk about one vital area that we need to address – buyer pain points.

A pain point is something that is stopping your buyer to make a decision about a product. It is vital that you know what these are so you can talk directly about them. In the first part of this series you were asked to think of common objections that buyers may have about your product.

How To Create A Great Blog – Part 3: Long Term Blogging Strategy

This is the third episode in our series on creating a great blog. In the last episode I talked about the importance of understanding your buyer persona’s problems and then addressing those problems through targeted blog posts that offer valuable information for your buyers. If you are keeping up with the articles you will now have a list of problems that your customers are facing.

Create A Long Term Strategy To Target Your Ideal Customer

So let’s take another look at the buyers journey. The 3 stages are Awareness, Consideration and Decision.

Awareness – In this stage, the buyer has a problem and doesn’t know how to solve it. They may start by searching for the problem they have.

Consideration – In this stage of the buyer journey, they may now be aware of your brand through their searches and are now looking to evaluate all of the different options. This is where you could compare products and solutions for the buyer.

Decision – In the decision stage, buyers are now looking to find out as much as they can about what your business has to offer. This is where you can really sell your product or service.

How To Create A Great Blog – Part 2: Understand your buyer problems

This is the second episode in our series on creating a great blog. In this article we will look at how to identify your buyer problems and how that will help us to plan effective content. In the last episode I talked about 7 steps to take to ensure that your blog succeeds. I also talked about the importance of getting to know your customers and how to create a buyer persona for your customer types.

To be able to effectively communicate with your buyer, you need to understand the buyer journey. This is the sequence of stages that your customers go through when they engage with your brand. The buyer journey is separated into three stages.

Awareness – In this stage, the buyer has a problem and doesn’t know how to solve it. They may start by searching for the problem they have.

Consideration – In this stage of the buyer journey, they may now be aware of your brand through their searches and are now looking to evaluate all of the different options. This is where you could compare products and solutions for the buyer.

Decision – In the decision stage, buyers are now looking to find out as much as they can about what your business has to offer. This is where you can really sell your product or service.

How To Create a Great Blog – Part 1: Get To Know Your Customers

Over the next few weeks, I would like to share with you some essential tips to setting up a new, customer driven, effective and great blog for your business. In today’s article I’d like to give you an overview of how we plan an effective blogging strategy for our clients and give you some great tips for effectively communicating with your customers.

To create a great blog that is able to effectively communicate with your customers, you need to know them. You will need to understand not only their buying habits but their characteristics, how they think, how they research a problem and how they solve problems. We don’t want to deal with everyone, so we need to be thinking about our ideal customers.

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